The Modern Bookkeeping Practice - Small Business's Most Undervalued Asset

Why we believe professional bookkeepers are a business’s most undervalued advisors.
  
Every successful small business depends on trusted financial information.
Before the tax return is prepared...
Before a banker reviews a loan request...
Before an attorney is consulted...

Someone has already organized the financial information that makes good business decisions possible.
That someone is usually the bookkeeper.

For decades, professional bookkeepers have provided one of the most important services in small business. Think about how deeply they are involved in their client’s business…

• They see the numbers every week.
• They organize financial information.
• They maintain accuracy.
• They recognize patterns.
• They notice when receivables begin to slow.
• They see payroll increase.
• They notice margins beginning to tighten.
• They often recognize financial stress long before anyone else does.

 
 
And, as critical and helpful that information has always been, today the need for a professional bookkeeper has expanded even more. For years, bookkeeping has been described as a back-office function. We strongly believe that description no longer reflects reality.


The reason is simple:
Winning in business is more complex… and difficult than ever. Business owners need more than financial records. They need financial understanding.

And that is why the professional bookkeeper occupies one of the most valuable positions in a small business…    Increasingly, they are the person business owners trust most with their financial information and the person they already speak with every week.
 
The Trust Advantage
A business owner may meet with their CPA periodically.
They may speak with their banker when financing is needed.
They may contact an attorney when a specific issue arises.
But the professional bookkeeper is often the person closest to the daily financial activity of the business.
They see the transactions.
They see the trends.
They recognize changes.
They often know when something is improving and when something may be heading in the wrong direction before anyone else.

That level of experience and wisdom is a tremendous asset.

The Questions Are Changing
Today's business owners are asking deeper questions:

"Why is there never enough cash in the bank?"
"Are we actually profitable?... If so, why doesn’t it feel like it?”
"Can we afford to hire another employee?"
"Why does increased sales not seem to create more money?"
"What should we be doing differently?"

Those are important business questions and they deserve thoughtful answers...

And while those anwers may be out of the scope of work for a bookkeeping practice (and they certainly don't charge clients for helping them through those issues), no advisor can answer those questions without relying on the detailed and high quality work your bookkeep  routinely supplies.
  
All of this is why we believe the bookkeeping profession has earned a stronger voice and deserves a more credit and respect for their role in any small business success.